Turns out those week-long, in-your-face viral ads plastered all over the Hype Machine work. And with an album cover emitting such staged school spirit, it was hard to ignore Hoodie Allen's plea for my clicks.
Long Island's Hoodie Allen is a white rapper rhyming somewhere between Asher Roth's fetishized college days and Kid Cudi's fetishized sampling. Allen's eclectic sampling puts him more in Cudi's camp, where Allen takes nods from everyone from Flight Facilities to the Black Keys to Beach House.
"Words of Wisdom" uses the vocal hook from Two Door Cinema Club's "Undercover Martyn" and throws a big, live hip-hop beat behind it. The album, Pep Rally, which is available as a free download, is a bit too light and dumb for even my tastes, but its wide range of samples and production is impressive, making it worth at least one listen if you're a fan of those sampled.
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